Long-term management

Author: Liu Xin (Compiler)
Publisher:
Publish Date: 2007-01-01
Features: In reality, short-term behavior in corporate management is very common, and as a result, numerous "star" companies have emerged and vanished. This book addresses this contradiction by taking a strategic perspective and elaborates on long-term management in nine aspects: corporate culture, long-term goals, corporate systems, team building, alliance strategies, brand establishment, cross-border operations, effective execution, and continuous innovation. Using vivid language and combining with detailed case studies, it provides insightful revelations into the essence of modern management, offering powerful tools for corporate leaders to create future capital for their companies. This book is suitable for managers who plan for the future of their enterprises and aim to grasp their corporate direction.