Author: Herschell Gordon Lewis
Publisher:
Publish Date: 2003-03-01
Features: This book introduces creativity, planning, media buying, budgeting, production, research, and testing in advertising campaigns, including determining the goals of advertising campaigns, planning and strategy for advertising methods, allocating appropriate budgets, selecting effective media, testing the effectiveness of advertisements, and evaluating the results of advertising campaigns.
Ad Execs Must Read: The Ultimate Guiding Principles for Creating Successful Ads
📌 Related Posts
Literature
Identification and Appreciation of Jingzhou Kiln Porcelain
2026-09-22
Literature
C++ Programming (Second Edition)
2026-10-03
Literature
National Higher Education Self-Tutorial Examination Standard Pre-test - Latest Version -- Market Information Science
2026-10-03
News
What should I do if I have erectile dysfunction after curing prostatitis?
2026-10-09
Literature
Improvisation: Creativity Management
2026-10-20
Literature
The Fourth Reason for Business Survival: The Success and Failure of Business Competitive Intelligence
2026-10-20
Literature
Investor Capitalism: An Era of Disruption to Managerial Positions
2026-10-20
Literature
Company Wisdom 201: Essential Business Strategies for Entrepreneurs
2026-10-20