The Fourth Reason for Business Survival: The Success and Failure of Business Competitive Intelligence

Author: Zhang Jianhua, Wang Liwen
Publisher:
Publish Date: 2002-02-01
Features: The only MBA-style teaching material on Chinese corporate competitive intelligence to date, written by an economics professor at Harvard University. Can Lenovo still go diversified? Is Haier truly "Haier"? How did Wu Shihong strike it rich? Is Six Sigma Jack Welch's stolen idea? How did Walmart "quietly tell the village"? Where is the secret to Avon's success? The market has its ups and downs, but businesses shouldn't have ups and downs. Everything should be within expectations. A company without a long-term development strategy, one that lacks a deep understanding of the market and environment, is destined to remain small and is bound to be eliminated. Every era has its heroes. Every era has its casualties. In the WTO era, who should take their bow? In the next round of competition, who will be the winner, and who will be the loser? This book includes eight chapters, discussing the importance of understanding the business environment, the industry in which a company operates, and its competitors in the same industry in the context of the new global corporate competition landscape.