Improvisation: Creativity Management

Author: [USA] John Kao
Publisher:
Publish Date: 2000-03-01
Features: In this book, Kao shows us how top-performing companies around the world have learned to use creativity to surpass their competitors. They have made creativity tangible and something achievable through action. They have established a new management mindset and learned to leverage information technology to foster creative collaboration. By following Kao's perspective on creative enterprises, managers who have never previously prioritized fostering creativity can also learn to fully utilize the wisdom of their employees, organize them, give them opportunities to showcase their talents, and ensure their loyalty, leading the company to take a significant step into the future.