Make Your Store More Profitable: 1. Marketing Section

Author: Lü Jun (Compiler)
Publisher:
Publish Date: 2004-01-01
Features: This book analyzes how store operators can understand consumers' purchasing motivations; how to conduct marketing research; how to ensure strict quality control in procurement to prevent damage to store reputation; where the pitfalls in store marketing lie; how to control promotional processes to avoid common mistakes; how to enhance the appeal of the sales floor; and how to innovate promotional methods.