Organization and Marketing of American Publishing Houses

Author: Wei Longquan
Publisher:
Publish Date: 2000-08-01
Features: This book provides a detailed introduction to the responsibilities of acquisition editors and prepress management editors in American publishing houses, covering the entire publishing process with a focus on the organization and marketing of small and medium-sized publishers. Additionally, it explores the American magazine industry, including the development of magazines and the division of labor within magazine companies.