Author: Liu Guangming
Publisher:
Publish Date: 1997-01-01
Features: This book is divided into ten chapters, including: The 21st Century Calls forEpoch-Making Entrepreneurs; Entrepreneurs' Learning from Chinese and Foreign Corporate Cultures; Structural Analysis of Corporate Culture; How Entrepreneurs Shape Corporate Culture; Entrepreneurs and Marketing Culture; Entrepreneurs and Advertising Culture; Entrepreneurs and Management Culture; Chinese Entrepreneurs and Traditional Chinese Culture, etc.
Modern entrepreneurs and corporate culture
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