Retail Marketing Bible

Author: Lin Jian'an
Publisher:
Publish Date: 2003-11-01
Features: A series of books on modern marketing models and techniques. A successful guide to creating a top-tier selling venue, and a must-have handbook for high-performing, high-earning sales staff! The abundance of products reflects the fierce market competition, but the competition at the sales terminal is the key. How to create a high-performing selling venue and build a high-quality sales team is the foundation of terminal competition. This book integrates readability, knowledge, and practicality, truly revealing the secrets of success for high-performing selling venues and high-performing sales staff! The book introduces fifteen chapters, including Understanding the Selling Venue – The Foundation of Performance, Sales Staff Etiquette, Techniques for Approaching Customers, Techniques for Understanding Customer Needs, Sales Promotion Techniques, Presentation Techniques, and Closing Techniques.