Strategy is King -- Practical Handbook of Strategic Management for Private Enterprises

Author: Yang Guohe
Publisher:
Publish Date: 2007-01-01
Features: This book is a strategic management monograph tailored for Chinese private enterprises, based on the author's years of research and investigation. The author fully considers the actual environment and needs of Chinese private enterprises. Building upon a systematic introduction to domestic and international corporate strategy theories and perspectives, the book strives to help private enterprise entrepreneurs establish the corresponding knowledge background and explore the approaches and methods for implementing strategic management in private enterprises. The book is highly targeted, practical, and operational.