Technical Strategy and the Source of Competitive Advantage in Innovation

Author: Cheng Yuan
Publisher:
Publish Date: 2002-09-01
Features: 21st Century Business and Management Authority Textbook Translation Series. This book primarily discusses issues related to technology strategy management, including the main principles of technology strategy management, the activities of technology strategy management, and the general roles and functions of technology managers. The book is divided into four parts. Part I: Theoretical Foundation, which proposes some core theoretical perspectives that form the foundation of technology management research. Part II: Technology Strategy, which covers the process of acquiring technological knowledge, summarizes technology strategies and current popular strategic collaborations, and proposes some analytical methods. Part III: Technology Management Fields, which includes technological applicability, the application of technology in new products, and the role of technology in the value chain. Part IV: Comprehensive Management, which primarily addresses some issues that various management functions need to solve, discusses organizational methods for technology development and key points of management intervention, the role of managers as agents of technological change within the organization, as well as the financial perspective of intellectual property strategy and project evaluation.