IMAGE Graphic Design

Author: (English) Ambrose, edited by, Zhan Kai, translated by Zhang Kuangkuang
Publisher:
Publish Date: 2006-10-01
Features: Graphics are important elements that bring vitality to design. No matter where they are placed in a design, graphics play a crucial role in conveying information or creating visual identities. Graphics have many functions: conveying information and expression; supporting arguments in articles; establishing visual identities; enriching page content. At the same time, graphics can evoke people's inner psychological feelings, making the communication of information more concrete. Speaking of this, I want to ask you a question: How would you summarize the recent fashion trends? Of course, using graphics to answer is much clearer than many people using long-winded explanations. There are many considerations in the application of graphics: What effect do you want to achieve; Who is the target audience; The aesthetic requirements of the design project; The function of the graphics; and the design's requirements for adopting open or conservative styles. It can be said that graphic design is the most interesting part of design, because graphics can evoke the emotional response of readers, so it greatly influences the final outcome of the design. However, if graphics are used improperly, not only will they distract readers, but they may also conflict with the information conveyed in the text. This book explores some techniques of graphic application and the deeper meanings behind graphics. For this purpose, we have selected works from contemporary design studios to illustrate the immense power of graphics.