FORMAT specification design

Author: (English) Ambrose, edited by, Zhan Kai, translated by Zhang Kuangkuang
Publisher:
Publish Date: 2006-10-01
Features: In modern design practice, designers utilize various techniques to create printed materials that can efficiently convey information. In the process of constructing design characteristics and disseminating information, layout arrangement, typography, color, and imagery are all very crucial factors. However, people often overlook the essential element of design—specifications. Due to the emergence of too many existing specifications, coupled with some designers directly applying existing templates, specification design is often neglected by designers. In reality, however, specifications are closely linked to readers—they significantly impact the reading experience. Our understanding of specifications is mainly due to the development of human environmental. For example: poster sizes are larger so that readers can obtain information from a distance; stamp sizes are designed to match the size of the envelope's adhesive area; book sizes are set within printable dimensions while also being convenient for readers to carry. Although printed materials are often predetermined with specific sizes, shapes, and thicknesses, designers still frequently use specifications to further differentiate them. However, designers still use specifications and dimensions to highlight the differences between books. This book introduces various aspects of specification design, primarily narrating each specific topic within every chapter. Each chapter cites many creative works from mainstream design studios worldwide. The author uses these works to explain the underlying factors behind the design.