Huazhang Business School -- Insight into Your Customers

Author: Robert B. Woodruff
Publisher:
Publish Date: 2004-01-01
Features: Robert B. Woodruff is a pioneer in the field of customer value research, renowned for his sharp and profound research insights. His insights into customer value have broadened the scope of the entire customer value research field, making his works stand out. In his book, he provides a comprehensive and systematic explanation of customer value, and utilizes mature techniques and methods from customer satisfaction measurement and other extensive customer research to present a set of methods and tools for market researchers in enterprises, market research consulting companies, and theoretical researchers to learn and analyze customer value. These methods and tools hold high theoretical value and strong practical significance.