Customer Experience Branding

Author: (English) Smith, Wheeler, translated by Han Shunping, Wu Aiyin
Publisher:
Publishing Date: 2004-05-01
Features: This book will elaborate in detail on how to gradually transform your company to achieve such a transformation. First, we should examine why the customer experience has evolved from an interesting concept into a successful business model. We observe that the innovators in various industries have tirelessly positioned customer experience as an effective approach to long-term competitive advantage and stable revenue streams for the company. We explore the concept of customer advocacy and how far it is from customer satisfaction? Why is advocacy the only correct form of loyalty?