Author: Theodore B. Kinni (USA), Al Ries, Translated by Ye Kai
Publisher:
Publishing Date: Not available
Features: This book provides us with rich practical lessons in business operations, which are systematically organized around four key themes: Success in the 21st century comes from core operations, Success in the 21st century comes from an innovative spirit, Success in the 21st century comes from global operations, and Success in the 21st century comes from the spirit of overcoming challenges. Theodore B. Kinni and Al Ries have selected 21 companies that are expected to succeed in the 21st century and analyzed them using four hard metrics (revenue growth, profit growth, market value growth, and global growth) and four soft metrics (marketing innovation, technological innovation, the intensity of core operations, and future prospects). They reveal the secrets of their success and the lessons that other companies can learn from. The two authors provide insightful answers to three important questions that leaders, managers, and all business professionals must address when planning for the future: What are the fundamental elements that ensure success in the 21st century? Which companies are the best examples of these qualities? How can we learn from their examples and benefit from them?
Core Operations -- The Way to Long-Term Success in Business
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