Pali Marketing Idea Bank 67 -- Public Relations Manager Handbook

Author: Shi Li
Publisher:
Publish Date: 2000-08-01
Features: This book takes the specific functions of a PR manager in a company as the main thread, comprehensively and systematically introducing the status and role of a PR manager in a company, as well as the qualities and knowledge a qualified PR manager should possess. It provides a detailed explanation of the scope of work of a PR manager in the process of enterprise management, and illustrates the irreplaceable role of public relations in corporate operations and management through specific and typical cases. Through the study of this book, you will be able to understand the status and functions of public relations in enterprises, organize research and analyze various indicators of corporate public relations, coordinate internal and external relationships of the company, plan, execute, and control corporate public relations activities, and promptly identify and handle various PR crises. If you are determined to become or are already a PR professional, you will, through the study of this book, move closer to becoming an outstanding PR manager.