Harnessing Customer Assets -- How to Reshape Corporate Strategy by Leveraging Customer Lifetime Value

Author: [USA] Rusty Zisendel, Lemmon, translated by Zhang Panlin
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Features: This book aims to help businesses reshape their corporate strategy and achieve a customer-centric business philosophy. In this book, the authors provide a model for businesses to maximize their most important asset—the customer asset (customer lifetime value). Customer asset evaluation is the cornerstone of a customer-centric business philosophy. The authors propose a new strategic model—the Customer Asset Model—which enables businesses to maximize their most important asset (customer lifetime value). This book provides a blueprint for businesses to truly implement a customer-centric business philosophy and is a must-read for marketing managers, especially those dedicated to enhancing customer value.