Essential for Companies: Planning Copy for Instant Reference

Author: Yingjisi Enterprise Management Research Center
Publisher:
Publish Date: 2002-11-01
Features: For modern enterprises, planning often plays a role of overall, comprehensive, and coordinating functions. This book meticulously compiles over 800 classic authoritative solutions from China and abroad, providing extensive elaborations on strategy, marketing, advertising, public relations, branding, operations, human resources, CI, trademarks and patents, as well as common documents. The content is detailed, the arrangement is scientific, and it is convenient and practical. It truly provides modern enterprise planning managers with a standardized operational norm for contemporary enterprises. At the same time, this book is also a reference manual for copywriters. Marketing is the core and foundation of modern successful enterprises. This book carefully gathers marketing research, marketing strategies, marketing pricing, marketing channels, customer management, new product development, as well as common contracts and letters from over 600 well-known enterprises from China and abroad, covering corporate marketing management solutions.