E-commerce Practice

Author: Hu Huajiang, Yu Shijian (editors)
Publisher:
Publish Date: 2007-02-01
Features: This book closely connects with the practical application of e-commerce in small and medium-sized enterprises, focusing on the mastery of e-commerce skills. It integrates theoretical knowledge with practical training guidance, making it suitable for non-e-commerce major students in business and economics. The book is divided into 7 chapters, covering Introduction to E-commerce, Basic Practical Technologies of E-commerce, Online Payment and Transaction Security, Enterprise Website Construction, Network Marketing, Online Shopping and Online Store Opening, and Customer Relationship Management. Each chapter is divided into two parts: theory and practice. The theory section outlines learning objectives, competency requirements, and key knowledge points for each chapter. The practice section presents projects with objectives, content, steps, reminders, and reflection questions, embodying the core ideas of task-based learning and project-based courses, which are key outcomes of the new curriculum reform. This book can serve as a textbook for students in business and economics majors (such as Business Administration, Marketing, International Trade, Human Resources, Financial Management, Accounting, Secretarial Studies, and Practical English) at vocational colleges and polytechnic universities to study e-commerce courses. It can also be used as a teaching material for social e-commerce training classes and as a reference for relevant professional teachers and students.