Graphic creativity

Author: Zhou Congkai
Publisher:
Publish Date: 1997-05-01
Features: This series is primarily compiled for students of design majors in design colleges in China and young designers in the workforce. They will be the backbone of China's design field in the next century, representing the future and hope of the Chinese design industry. The compilation of this series strives to integrate scientificity, theoretical depth, foresight, knowledge, and practicality. It presents clear viewpoints, explains complex concepts in an accessible manner, combines text and visuals, and is highly readable and actionable. It serves as a reference for teaching materials and self-study. The main content of this book includes Preface, Graphic Overview, Graphic Creativity, Creativity and Strategy, The Creation of Graphic Expression Methods – Conceptual Development and Reasoning, The Creation of Incisive Expression Forms – Design Elements Search, The Creation of Expression Forms – Organization of Graphics and Shapes, Creative Discovery in Production, Learning and Training of Graphic Creativity.