Author: Zhang Xue (Compiler)
Publisher:
Publish Date: 1998-06-01
Features: In the field of modern design, commercial illustration can be said to be highly expressive, sharing a close kinship with painting art. Many expressive techniques of commercial illustration are borrowed from painting art. The union of commercial illustration and painting art has led to significant progress in both the exploration of diverse expressive techniques and the depth and breadth of design theme representation, showcasing a more unique artistic charm and thus enhancing its expressiveness. In a certain sense, painting art has become the foundational discipline, while commercial illustration has become the applied discipline. This book selects some of the newest commercial illustration masterpieces from abroad and introduces them to freelance designers and future designers, with the aim of inspiring reference, broadening horizons, and thereby promoting the development of commercial illustration art in China. The author compiled this book based on their own understanding. The main content of this book includes Preface, The Concept and Evolution of Commercial Illustration, The Function and Role of Commercial Illustration, The Aesthetic Characteristics of Commercial Illustration, The Forms of Commercial Illustration, The Expressive Techniques of Commercial Illustration, Design Principles of Commercial Illustration, Creative Expression in Commercial Illustration, Plate Section, Reference List, and Postscript.
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