Sales Manager

Author: Liu Yongju
Publisher:
Publish Date: 1999-11-01
Features: A practical guide that every marketing professional dreams of, a distillation of Liu Yongju, China's expert in practical marketing, 20 years of market experience. In elaborating and passing on the strategies and marketing concepts of the Chinese market, we have a sense of mission to take the lead. "Sales Manager Practical Guide" is a book written specifically for sales management managers and supervisors. It comprehensively and systematically explains the composition of the sales department, the responsibilities of each salesperson, the conditions and skills required of a sales manager, including: how to formulate overall sales strategy plans and annual sales plans, how to train salespeople and hold sales meetings, how to conduct crisis management and resolve disputes, how to arrange product displays, how to collect market information and conduct terminal surveys, how to review various sales reports, and how to conduct personnel control, sales expense control, performance control, and channel control, etc. The book not only proposes many new concepts and strategies from a unique perspective but also emphasizes specific skill guidance. It is believed that it will broaden the horizons and bring great benefits to sales management managers and supervisors.