Author: Liu Yongju
Publisher:
Publish Date: 1999-08-01
Features: This book analyzes the basic concepts, functions, and the advantages and disadvantages of various media. It then discusses our views on media mix for different product cycles, summarizing many successes and failures. This book analyzes the basic concepts, functions, and the advantages and disadvantages of various media. It then discusses our views on media mix for different product cycles, summarizing many successes and failures.
Media combination
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