Marketing Campaign

Author: (English) Diana Canwell
Publisher:
Publish Date: 1999-06-01
Features: How to plan a marketing campaign? What are the appropriate product promotion methods? How to develop advertising and pricing strategies? How can you stay ahead of the market? This book provides answers to the above questions. The author describes all aspects of a marketing campaign in a friendly tone and concise language. It tells readers that successful marketing is not easy, but as long as you master the two key principles—clarify your 4Ps and scientifically combine and apply them—you can find the perfect combination point.