Personal finance

Author: Xin Shusen
Publisher:
Publish Date: 2007-01-01
Features: This book systematically introduces the basic theories and practices of personal financial services in China's commercial banks' personal banking, including an overview of personal financial services, personal financial products, personal financial services, personal financial clients, personal financial client managers, the organization and management, and brand building of personal financial services, the application of science and technology in personal financial services, the assessment and evaluation of personal financial services, and includes 8 case studies. This series of books combines the latest practicalities of China's personal banking services, presenting the fundamental theories and practical operations of nine aspects of personal banking in China in a systematic, comprehensive, and vivid manner through the "mandatory" training for on-the-job qualification and competency. It serves as a textbook for personal banking professionals in China to learn, obtain qualification, fulfill their duties, and enhance their competency. The series is characterized by its practicality, operability, and reference value, making it suitable for the general public to gain an in-depth understanding of personal banking knowledge.