Personal Account Manager

Author: Xin Shusen
Publisher:
Publish Date: 2007-01-01
Features: This book systematically and accurately introduces the basic theories and practices of personal banking in China's commercial banks, focusing on the role of personal banking managers. It covers an overview of personal banking managers, their functions and roles, the fundamental knowledge required, their professional skills, customer development, performance evaluation and assessment, management of personal banking managers in foreign commercial banks, and management experiences and practices of personal banking managers. This series of books, combined with the latest practicalities of personal banking in China, presents the nine key aspects of personal banking in a systematic, comprehensive, and vivid manner through mandatory on-the-job qualification training and job competency training. It serves as a valuable resource for personal banking professionals in China for learning, qualification training, fulfilling job responsibilities, and enhancing job competency. The series is characterized by its practicality, operability, and reference value, making it suitable for the general public to gain a deeper understanding of personal banking knowledge.