Excellent Advertising Booklet -- Advertising and Sales Strategies

Author: Tries
Publisher:
Publish Date: 2001-09-01
Features: Advertising and sales promotion are important components of the sales mix. The focus of this book is on the analysis and research of these two strategies. Although the title does not use this professional term, the content of the book is still based on professional translation. The book describes the current state of the field and the background of its creation; it covers communication, which is the core objective of advertising; discusses the concepts, principles, and strategies of sales promotion; and explains how to use advertising and sales promotion to develop marketing strategies.