The Fate of Tobacco -- A Century of Struggle in the American Tobacco Industry

Author: (American) Krug, written by, Xu Zairong, translated by others
Publisher:
Publishing Date: 2000-05-01
Features: This book is a history of American tobacco: the astonishing yet ironic success achieved by the tobacco industry in making cigarettes the most profitable consumer product in the United States; the "royal family" of the tobacco industry—the Duke family and Reynolds family, along with their inheritors George Washington, Hill, and Joseph F. Gulan, whose entrepreneurial descendants possess a talent for business; the cunning commercial strategies and marketing tactics of the tobacco industry; its flexible political power operations, its ruthless yet indirect counterattacks against the scientific community, public health sector, and anti-smoking forces in the government. On one hand, the tobacco industry promotes cigarettes at any cost, while on the other hand, the American public ignores all warnings and continues to buy cigarettes. Clearly, both sides have an unbelievable symbiotic relationship. This book focuses on discussing: how the gift of the New World to the world—tobacco—became the most dangerous consumer product for humanity? How do the public relations personnel of the tobacco industry use their PR skills to confuse the overwhelming evidence of cigarettes being fatal and addictive? At the critical juncture of the "cigarette war," how did the tobacco industry and the nation's public health act?