Author: Muhammad
Publisher:
Publish Date: 2007-03-01
Features: This book provides the best roadmaps I have seen, guiding your business on how to leverage e-commerce to enhance competitive advantages. Sawhney and Zabin have proposed customer-centric business models for the e-world, which is a refreshing shift compared to technology-centric models.
Pali Marketing Idea Bank: Seven Steps to Enterprise E-Commerce -- Strategy Guidance for E-commerce Transition
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