Children and the Future -- A Collection of Essays on Children's Television

Author: Zhang Xiaojun, Editor-in-Chief
Publisher:
Publish Date: 1999-12-01
Features: Facing the international children's television program market after "accession to the WTO," how to seize this opportunity and challenge is undoubtedly a new issue before every children's television professional. This requires us to study new situations, think about new developments, and establish new theories. Success lies in concepts; the way we think determines our actions. Without forward-thinking ideas, there will be no progressive steps. Although we have made remarkable progress, overall, we still have a significant gap compared to the world's top level. We must not be even the slightest bit complacent or lax; on the contrary, we must take even greater strides towards new goals, capturing the international children's television market; we must have our own children's channels, advancing in both quantity and quality to reach the world's top level... Facing the international children's television program market after "accession to the WTO," how to seize this opportunity and challenge is undoubtedly a new issue before every children's television professional. This requires us to study new situations, think about new developments, and establish new theories. Success lies in concepts; the way we think determines our actions. Without forward-thinking ideas, there will be no progressive steps. Although we have made remarkable progress, overall, we still have a significant gap compared to the world's top level. We must not be even the slightest bit complacent or lax; on the contrary, we must take even greater strides towards new goals, capturing the international children's television market; we must have our own children's channels, advancing in both quantity and quality to reach the world's top level.