Strategic Management

Author: Gao Hongyan
Publisher:
Publish Date: 2007-03-01
Features: This book systematically outlines the theories and practices of strategic management, following the logical mainline of six major sections: establishing strategic direction, analyzing strategic environment, selecting development strategies, choosing competitive strategies, implementing corporate strategies, and evaluating and controlling corporate strategies. It combines theoretical frontiers of strategic management from both domestic and international perspectives with practical cases, providing references for enterprises and various organizations to achieve competitive advantages and pursue sustainable development. This book can serve as a textbook for students majoring in economics and management-related disciplines in higher education institutions, as well as a reference for researchers and teachers in the field of strategic management.