The Great Secret of Successful Sales Management

Author: Jack D. Wilner
Publisher:
Publish Date: 2003-07-01
Features: In the current stage of sales training in China, the knowledge structure of the training is unreasonable. Sales training is mostly focused on skill training, while training in sales management and sales strategy is severely insufficient. This structural defect greatly restricts the improvement of a company's overall sales capabilities. This book is positioned in sales management and perfectly meets the urgent need in China to enhance sales management capabilities. The book is divided into two parts: The first part discusses in detail the "7 Secrets" and methods to combine these abstract concepts with successful sales management; the second part is an experience and flexible application of the "7 Secrets." The author holds a dual professional role. Jack O. Wilner is both a successful salesperson and sales manager with over 30 years of sales and marketing experience, and a renowned sales consultant and sales management trainer, hailed as the "Guru of World Sales Management." It is precisely because of the book's strong practical relevance that it was immediately collected by many top business schools in the United States upon its publication.