Enterprise Operations and Customer Value

Author: Dashis
Publisher:
Publish Date: 2003-07-01
Features: Only by creating value for their customers can a company achieve success. This book vividly depicts how to provide value to customers by establishing an excellent operational system. This operational system includes: business processes, human resource management, quality management, and information systems. Through numerous compelling case studies, it illustrates how to apply the techniques and tools mentioned in the book. These cases are sourced from renowned companies such as General Motors, Siemens, UPS, and Reader's Digest. The book covers many areas of corporate management and provides highly comprehensive content. It can help company managers develop solid business development strategies, enhance customer value, and perform outstanding operations, thereby establishing strong competitive advantages for their companies. In summary, in today's business competition, companies have only two choices: either passively wait for competitive pressures to accelerate their elimination or, as outlined in this book, fully leverage their potential to achieve profitability.