Sustained competitive advantage

Author: Jiang Xuewei
Publisher:
Publication Date: 2002-12-01
Features: The creation and maintenance of competitive advantages for enterprises, or the acquisition of sustainable competitive advantages, have always been the central focus of strategic management studies. Strategic management has achieved many significant results and advancements in this area, based on a stable socio-economic environment, suggesting that competitive advantages can almost directly be converted into sustainable competitive advantages. However, the current environment in which enterprises operate is characterized by significant turbulence, and the duration of competitive advantages has been drastically shortened. As a result, existing strategic management theories cannot fully and profoundly explain the nature and sources of sustainable competitive advantages in turbulent environments. This book critically absorbs past strategic management theories and proposes a new analytical model to provide a deeper understanding and insight into sustainable competitive advantages in turbulent environments.