Consumer Behavior (9th Edition) (9th Edition)

Author: Roger D. Blackwell
Publisher:
Publish Date: 2003-04-01
Features: This book can serve as a textbook for MBA students, graduate students in economics and management, and undergraduates. It is also highly suitable for short-term management course training, practical learning for managers at all levels in enterprises, and can also be used as a popular reading material for enthusiasts to study and learn. Additionally, the book collects a large number of new research findings in consumer behavior, making it highly valuable for academic professionals. The book primarily elaborates on how consumers make consumption decisions and how they act. The entire book is divided into five main parts. Part I is an introduction to consumer behavior, introducing the basic concepts of consumer behavior. Part II covers the formation of consumer decision-making, providing a detailed introduction to consumer decision models. Part III discusses the personal determinants of consumer behavior. Part IV introduces the impact of environmental factors on consumer behavior. Part V explains how to influence consumer behavior in the process of business operations. At the end of the book, the author has added 7 new cases in this edition, most of which can be applied in a global strategic environment. The readers of this book can include business students and graduate students in related fields, as well as supervisors in public service organizations, marketing managers, and general managers.