Effective Communication: The Art of Management Communication

Author: Yu Shiwéi
Publisher:
Publish Date: 2006-07-01
Features: "Huiquan International" Management Series — The Wisdom Source for Chinese Enterprises. The most popular and influential practical management education master in China, Yu Shiwéi, passionately demonstrates through this book the communication skills that millions of Chinese managers urgently need to master. Why is communication so important? Why is communication so difficult? How can communication become a competitive advantage for the company? How can a "communication culture" be established in the company? How can the deadlocks in company communication be resolved? How can smooth and effective communication be achieved with superiors, colleagues, and subordinates at work? What are the most important principles of effective communication? What are the most effective communication methods? What is the most important communication behavior? What "channels" does communication require? Dr. Yu will answer all these questions for the readers.
The most popular and influential practical management education master in China, Yu Shiwéi, passionately demonstrates through this book the communication skills that millions of Chinese managers urgently need to master. Why is communication so important? Why is communication so difficult? How can communication become a competitive advantage for the company? How can a "communication culture" be established in the company? How can the deadlocks in company communication be resolved? How can smooth and effective communication be achieved with superiors, colleagues, and subordinates at work? What are the most important principles of effective communication? What are the most effective communication methods? What is the most important communication behavior? What "channels" does communication require? Dr. Yu will elaborate on all these aspects for the readers.
The book features vivid and lively cases, incisive analyses, and allows readers to enjoy Dr. Yu's humorous and engaging training style while gaining profound insights, as if drinking sweet nectar. This book will be one of the most popular and concise, practical training resources for career management professionals in the market.
The most popular and influential practical management education master in China, Yu Shiwéi, passionately demonstrates through this book the communication skills that millions of Chinese managers urgently need to master. Why is communication so important? Why is communication so difficult? How can communication become a competitive advantage for the company? How can a "communication culture" be established in the company? How can the deadlocks in company communication be resolved? How can smooth and effective communication be achieved with superiors, colleagues, and subordinates at work? What are the most important principles of effective communication? What are the most effective communication methods? What is the most important communication behavior? What "channels" does communication require? Dr. Yu will elaborate on all these aspects for the readers.
The book features vivid and lively cases, incisive analyses, and allows readers to enjoy Dr. Yu's humorous and engaging training style while gaining profound insights, as if drinking sweet nectar. This book will be one of the most popular and concise, practical training resources for career management professionals in the market.