Industrial Enterprise Management

Author: Zhang Qing, Li Zengxian
Publisher:
Publish Date: 2007-02-01
Features: This textbook is specifically designed for business management knowledge required by vocational education engineering majors. It reforms and innovates the traditional textbook content system, highlighting the characteristics of engineering disciplines. The content includes Introduction, Material Procurement and Storage Management, Production Management, Equipment Management, Labor Management, Technical Management, Marketing Management, and Financial Management. The textbook primarily focuses on practical management knowledge and skills used in production frontline, avoiding the issue of traditional textbooks emphasizing general business management while lacking practicality for engineering majors. The content is concise and easy to understand, with distinct features of vocational education. Each chapter is accompanied by exercises for convenient teaching use. This textbook is suitable for higher vocational and secondary vocational engineering majors, with content marked with an asterisk optional for secondary vocational education.