Cisco Storm

Author: Robert Slater
Publisher:
Publish Date: 2003-11-01
Features: No company has ever embarked on such an exhilarating journey into the stratosphere as Cisco did, with all these dramatic changes unfolding under the public's gaze. This also made it one of the most important leaders of the U.S. economy. It maintained this position throughout its glorious years and remained so even after experiencing remarkable setbacks. Cisco's comprehensive recovery and its partial restoration of past glory will serve as an important signal of the U.S. economy's turnaround. The Cisco Storm tells a gripping business story, revealing the thrilling process in which the American dream in high technology ultimately turned into a nightmare. Cisco was once renowned globally as "America's greatest company," but it was also devastated by the collapse of the dot-com bubble. Bestselling author Robert Slater, based on firsthand materials, takes readers behind the scenes to experience Cisco's journey from obscurity to prosperity, its trials and tribulations, and its eventual revival. At the same time, he uncovers the series of internal decisions behind Cisco's business mythology. In this compelling story of the birth and demise of the new economy, Slater also offers many business insights and valuable lessons for corporate decision-makers in the new millennium.