A company's beliefs

Author: Thomas Watson Jr.
Publisher:
Publish Date: 2003-10-01
Features: IBM is one of the most outstanding companies of the 20th century. After many management scholars and senior consultants studied why IBM achieved such remarkable success, they concluded that the continuous unique management of its founder and builder, the Thomas Watson, over more than half a century was the main reason for their success. Watson's lifelong core values and core behavioral patterns shaped IBM's unique corporate culture; young Watson then continued, improved, and promoted it. Their visionary management culture was validated in the subsequent decades of business and social changes, becoming a model for people, especially business managers, to study and emulate. In the book "The Beliefs of an Enterprise," young Watson personally narrates the beliefs and ideals that led IBM to achieve, how IBM adhered to its core values amidst countless social changes and technological transformations, and how this refusal to compromise or make concessions became IBM's strength and winning formula. The book was first published in 1963. This timeless book will take you into the defining ideas that shaped IBM, and show you how to create IBM-style standards and success in your own business. In this book, young Watson personally narrates the beliefs and ideals that led IBM to achieve, how IBM adhered to its core values amidst countless social changes and technological transformations, and how this refusal to compromise or make concessions became IBM's strength and winning formula. The book was first published in 1963, and this timeless book will take you into the defining ideas that shaped IBM, and show you how to create IBM-style standards and success in your own business.