Bill Gates' Savagely Marching Troops

Author: Jennifer Aschman
Publisher:
Publish Date: 2003-11-01
Features: In the past 15 years, Bill Gates has transformed from an unknown to the world's richest man, now leading a prominent giant in the extraordinary computer industry. But through this book, guided by insiders, we can see the real Microsoft beyond the glamorous surface. How did Microsoft initially miss the opportunity to develop a web browser, allowing Netscape to surge ahead as a pioneer? Did they really leverage the leading advantage of the Macintosh-style windowed interface to profit? In the autobiography of Sheryl Kaplan, CEO of GO Corporation, the process of Microsoft catching up and defeating their handwriting input system is described, what is the truth behind it? In Microsoft's first $500,000 marketing myth, how did the pillowcases of hotels in Las Vegas bear the logo of Windows, which was purely fictional at the time?