Don't let the elephant step on you

Author: Li Kaisheng
Publisher:
Publish Date: 2003-09-01
Features: This is a book that narrates the growth and development of small and medium-sized enterprises. The author analyzes, in a practical way, the experiences and strategies of operating under resource constraints faced by small and medium-sized enterprises in Asia, providing scholars and operators with a wealth of valuable advice. The author has made outstanding contributions to raising awareness of the resource limitations of small and medium-sized enterprises. He analyzes how Asian small and medium-sized enterprises can better utilize growth strategies and summarizes highly valuable rules for applying each strategy. Small and medium-sized enterprises face a series of operational and resource constraints—does this mean they are destined to remain "small"? As weaker players, how can they effectively compete with the "giants"?