Give your head a hard knock on one side -- open the of thinking to improve creativity: Open the of thinking to improve creativity

Author: Roger von Oech
Publisher:
Publish Date: 2003-10-01
Features: What if men could give birth? What if pigs could fly? What if humans had five genders? If you often ask yourself questions like these, do you come up with whimsical assumptions about things people take for granted? Creative ideas often seem absurd because they appear to defy conventional norms. But it's important to know that imagination and creativity often go hand in hand. How many once have now become reality? So, let your imagination run wild—no one knows if it might be a good idea. Common sense always tells us to "follow the norm" and "seek the one right answer," confining our thinking to fixed patterns, which is no different from putting "chains" on our brains. This book summarizes 10 such mental chains and provides ways to break them, while also guiding us to find unique ideas by playing different roles.