Network Fraud and Trust Mechanisms: Research on Trust Mechanisms for Online Consumers Based on Transaction Chains

Author: Zhang Xianfeng
Publisher:
Publish Date: 2007-01-01
Features: This book is dedicated to achieving a goal and is the result of the author's dedicated research. Based on reviewing a large number of domestic and international literature, she combines the macro and unified paradigm of domestic research with the micro and scattered paradigm of foreign analysis. Through the logical framework of fraud-trust-trust mechanism, she integrates several key issues of relevant research, conducting systematic analysis while focusing on online consumer credit based on transaction chains. After defining the research scope, she highlights key problems, abstracts and generalizes typical online transaction fraud, the mechanism of consumer trust generation, and the arrangement of trust mechanisms, providing references for future research. The research findings of this book offer macro-level insights to address challenges hindering the development of online transactions, contributing to the long-term growth of e-commerce. On a micro level, it provides theoretical references and practical guidance for enterprises engaging in online transactions and establishing trust mechanisms. It holds targeted value at three levels: macro policy formulation, enterprise-specific applications, and individual consumer choices.