Goodbye to Cold Calls: Direct Selling is No Longer Unpopular

Author: Joanna S. Black (USA)
Publisher:
Publish Date: 2007-01-01
Features: Wasting a lot of time calling people who know nothing about you, who haven’t thought of calling you and who don’t want to be disturbed by your work—this marketing method should have ended long ago! Joanna S. Black reveals in the book the secrets of her success, a brand-new marketing concept——“Referral Selling.” She not only built a highly profitable business through 100% referral clients but also helped thousands of professional salespeople achieve the same results, increasing the success rate of marketing to 80–90%. According to Joanna’s five-step referral selling method, you will learn how to turn your current clients and numerous relationships into rich referral sources. She will guide you to learn the following points:
1. Develop a referral selling strategy—carefully consider your language, express it perfectly, and solve all the problems.
2. Choose a close business partner to help you make a plan, naturally transitioning to referral selling.
3. Establish a feasible incentive mechanism and gain support from your colleagues.
4. Shorten the sales cycle and sign orders quickly.
5. Experience the outstanding performance brought by referral selling.
6. Gain more customers, higher profits, and long-term partnerships.
Whether you run a small shop on your own or work in a large company; whether you sell high-tech products or low-tech services, real estate, or even pencils, Goodbye Cold Calls will bring a brand-new boost to your career—and even your life. You will enjoy your work as never before, step by step toward the peak of success—completely leaving behind the heavy burden of cold calling.