Management Economics: Applications, Strategy, and Tactics (English Edition. 9th Edition)

Author: Michael T. McGraw et al.
Publisher:
Publish Date: 2002-08-01
Features: This book is divided into five parts. The first part provides an overview of managerial economics, introducing key economic concepts and tools. The second part studies demand analysis and forecasting techniques in domestic and export markets. The third part examines production and cost analysis, including linear programming theory in production process selection, reflecting the characteristics of operational management in the real world. The fourth part focuses on price determination and production capacity selection in theory and practice. The fifth part includes government regulation, capital budgeting, and cost-benefit analysis. This book has become one of the most popular versions of managerial economics textbooks in its category due to its rich content, clear structure, thorough explanations, and practical relevance.