Perspective on BBC and CNN Media Organization Management: Media Organization Management

Author: Lucy Kim-Shankland
Publisher:
Publish Date: 2004-01-01
Features: This book provides a unique perspective, analyzing the two major global media organizations facing significant challenges during the transition period. BBC and CNN have vastly different histories, styles, and identity positions, but both are under increasing pressure from the reshaped media environment, including competition, globalization, digitalization, and homogenization, forcing them into a fierce battle in news reporting. Through an in-depth study of senior executives in both media organizations, the author explores beliefs and ideas related to management leadership and broadcasting policies in this research. Against the backdrop of the increasingly market-oriented broadcasting industry, this book takes the two global media organizations—the long-standing, publicly funded BBC and the commercially operated upstart CNN—as case studies to compare and contrast their cultural backgrounds, origins, strategic goals and missions, organizational competitiveness, strengths and weaknesses, key personnel's orientations, and the challenges they currently face. In the end of the book, the author summarizes the broader implications of this research and the potential lessons for specific media organizations.