Pharmacy Marketing Management

Author: Hou Shengtian
Publisher:
Publish Date: 2006-09-01
Features: This book is one of the volumes in the series "Pharmaceutical Marketing Management." Based on the author's research in marketing management and experience in pharmacy training, combined with the current development status of China's pharmaceutical retail industry, it systematically elaborates on the main methods of marketing for pharmaceutical retail enterprises. This provides practical and effective theoretical and practical guidance for marketing management decisions and real-world operations in the pharmacy industry. The book includes practical application and operational cases, featuring a large knowledge capacity, comprehensive content, and strong practicality. It is suitable for professionals in pharmaceutical retail, distribution, and production management, as well as students and faculty of relevant disciplines in universities and colleges, and government personnel working in departments concerned with the development of this industry for reading and reference.