Strategic Management Concepts and Cases (English Edition. Original Book 12th Edition)

Author: (USA) Tom, (USA) Strickland
Publisher:
Publish Date: 2005-11-01
Features: Based on the 11th edition, this book has undergone significant improvements in content, writing, and focus. It includes updates on strategic management under global market conditions and business models and strategies for e-commerce, aiming to reflect the impact of changing business environments on corporate strategic management. It serves as a must-have textbook for readers on strategic formulation, implementation, and execution. The book integrates practice with theory through 27 teaching cases, providing readers with inspiration for formulating their own corporate strategies. The field of strategic management is constantly introducing new concepts, analytical tools, and methods, requiring continuous updates to textbook content and focus. After the 11th edition, the term "business model" has become widely popular, entrepreneurship has become increasingly important, cooperative alliances have become more common and their influence has grown, and the impact of companies engaging in new operations and global competition has become more significant. The resource-based view has gained more attention, rapid changes have affected more industries, and the internet has revolutionized corporate strategy and internal operations. The book attempts to cover and synthesize the above content.