Brand Revelation -- The Bible of Chinese Fashion Brand Operations

Author: Cheng Wenchao
Publisher:
Publish Date: 2007-01-01
Features: This book analyzes classic cases of representative domestic and international clothing brands, providing a detailed explanation of brand operations in various clothing categories such as menswear, womenswear, sportswear, and casual wear. It covers both brand positioning and creative design, as well as brand strategy, brand communication, and brand promotion. The selected materials are the latest in the field of brand operations in the fashion industry, aiming to inspire brand operators to move from intuition to rationality, from the specific to the general, and from empirical summaries to systematic elevations. This book is a practical guide for