Manage 72 Changes -- A Quick Read on the Profit Models of Top Global Enterprises

Author: Zhang Yongcheng, Editor-in-Chief
Publisher:
Publish Date: 2007-01-06
Features: How do Chinese domestic enterprises withstand the challenges from giant multinational companies? How can they compete on the same stage as world-class enterprises? The process of internationalization for Chinese enterprises is essentially one of continuously learning and borrowing advanced international management experiences. In this regard, the success strategies of top-tier global companies can serve as role models for Chinese enterprises to learn from. This book selects 72 management propositions from 380 top global enterprises, conducts an in-depth analysis of the management and operational models of world-class companies such as Walmart, GE, Microsoft, and IBM, systematically summarizes their profit-making methods, and reveals the secrets behind their successful operations. Savoring this feast of management thought will bring many valuable insights to Chinese enterprises that are in the process of growth.